Blendr Blog

Keepin' your feed blending real.

First Known FeedBlendr API Usage “In The Wild”

A couple of days ago, I got an email with the subject “API User” and I thought wow, someone’s actually using that API that I spent so long writing, and I suppose this will be a problem that they’re having with it.

I was half right, it was indeed from someone using the FeedBlendr API, but I was wrong about the second part – he wasn’t having any problems with it, he just wanted to let me know that he was using it, and it was working! The email was from Toby, one of the developers of, a new service which allows you to create, track and promote a “hub tag”. According to their description, “a HubTag is a unique word on the internet used to tag your photos and videos that you have published on different web 2.0 tools”.

Their implementation appears to involve automated blending from a number of public Web2.0 properties, so that you can get a single feed containing everything that uses a certain, unique tag. Toby Beresford, co-founder said “in practice this means will promote using unique hubtags for specific purposes like events, projects and personal filing.”

Looks like the guys are still working on the site as it’s already started adding in extra features and tools since I first looked at it, so it could be one to keep an eye on in the future. According to Neil Johnston, the other co-founder, their vision for HubTag is “everyone using tags relevantly and seamlessly to maintain better connections online”.

Great stuff – if anyone else is using the API for anything I’d love to hear about it!

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